M.U.D. P.I.E (Marketing Urban Dream thru Positive Image Entertainment) is an organization focused on changing the education, core values, and overall outlook on society in young urban Americans by changing their behavior patterns.
Changing behavior in people is often considered one of the toughest challenges that face parents and businesses. Many experts believe that there are only three ways that a person changes their behavior; (1) through intense and deep therapy (which most parents and business people do not have the expertise to conduct); (2) the result of a tragic situation or occurrence in their life (such as a death in the family); (3) valuable impact impressions that create sustainable models from which to choose from.
So the solution to this problem is to identify the sources that are causing certain behaviors to exist in people and attack it from the very beginning. Most of the programs today focus on "corrective" actions as opposed to "preventative" actions. The mission behind M.U.D. P.I.E is to attack the very area that is causing these negative behaviors in young urban Americans.
M.U.D.P.I.E recognizes that most urban youths develop their education, core values, and overall outlook on society from the music and entertainment industry. In fact no other industry has more impact on the urban youths than the music and entertainment industry. Therefore if this is the message that is developing our society we must do everything we can to ensure the proper messages are imbedded throughout this industry. Unfortunately this industry is saturated with all the wrong messages and continues to deliver the wrong messages. Unless we change this now, we will continue to commit resources on "corrective" programs that are difficult to achieve long term progress.
M.U.D.PI.E is changing the education, core values, and outlook on society amongst young urban Americans by changing the very messages that are imbedded in music and entertainment. Here are just a few examples:
| CURRENT MUSIC / ENTERTAINMENT | M.U.D.P.I.E. MUSIC / ENTERTAINMENT |
|---|---|
| Beauty is defined through sexuality | Beauty is not defined through sexuality but rather through morals, values, attitude, whole good on an individual not the appearance |
| Sex is the universal language | Love is still the universal language |
| The best outlet for anger is violence | There are better outlets for anger such as progressive action, definitions, organizing, expressions |
| Violence gives you power | When you become violent you yield your authority to the person you become violent against |
| Racial Polarization | Racial Clarification |
| In order to "represent" or be relevant in the urban community you need to be "hood" like or a "thug" | Community representation has positive outcomes through individuals who love not hate |
| War / violence takes priority of peace | Peace takes priority over war & violence |
| Divorce / single parents is normal | Marriage is still a sacred institution |
| Other people are responsible / accountable for what happens in urban society | Preaches responsibility and accountability for one's actions |
M.U.D.P.I.E. aims to deliver on its mission of changing the messages imbedded in music and entertainment by creating an environment where young urban Americans can gather and create their own music and entertainment. M.U.D.P.I.E. will leverage contacts and relationships in the business, music, and entertainment world to support the development and success of these young urban Americans.
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